Toss four art directors aka design snobs in a room, mention the words “Helvetica,” “Comic Sans,” “Arial” and “Times New Roman” and watch tantrums explode. You might also want to stand back just in case the impassioned debate tilts toward the physical violence zone and blood starts to spurt. There should be a reality show based on this. TypoLoco? What’s Your Type? Or Fontomania? How about Spread Your Kerning Really Wide? Cattiness, bitchiness, name-calling and tempers flying. All the comedic elements are in place. Shoot the pilot. Just don’t expect an easy deliberation on the typography of the opening credit titles. Anyone who mentions “Avant Garde” will surely get stabbed with a sharp Mongol No. 2 in the eye.
EXCLUSIVE: DUTERTE & XI CONVERSATIONS
2 days ago